Cottage
2021
Marketing Site
My Role
Content & Copywriting
Visual Design
Cottage was building an online menu platform for restaurants and chefs to sell their food online. I helped them plan out their site and craft messaging to communicate the product’s features encourage potential users to sign up.
Planning
Site structure and early exploration
This process gives clients a way of seeing their content on the page. I proposed an initial breakdown of the site and feature overview and asked for feedback. After a few rounds of revisions, we were happy with the format and jumped into design.
We were designing the brand at the same time as this exploration, and some of the early feedback was that it felt too premium, too heavy. It worked in some places, but we all agreed that it needed to be lightened up.
Solution
The final designs
Homepage
Features Page
Signup Page
About / Pricing / 404 Page
