Brand showcase · Brand design
Arbutus Limousines
Luxury with a local signature.Luxury with a local signature.Luxury with a local signature.Luxury with a local signature.Luxury with a local signature.Luxury with a local signature.Luxury with a local signature.
Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.Arbutus Limousines wanted a brand presence that matched the calibre of its service and felt genuinely connected to Victoria. I created an identity that pairs the city’s British heritage with the native arbutus tree—distinctive, refined, and understated enough to belong at any occasion.
A distinctly Victorian identityA distinctly Victorian identityA distinctly Victorian identityA distinctly Victorian identityA distinctly Victorian identityA distinctly Victorian identityA distinctly Victorian identity
Brand directionBrand directionBrand directionBrand directionBrand directionBrand directionBrand direction
A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.A restrained wordmark and botanical insignia bring local character to a category often defined by generic luxury cues.
Logo constructionLogo constructionLogo constructionLogo constructionLogo constructionLogo constructionLogo construction
Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.Arbutus leaves and berries form a circular crest around a simple monogram, balancing ornamental detail with a clear centre of recognition.
Logo systemLogo systemLogo systemLogo systemLogo systemLogo systemLogo system
Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.Horizontal, stacked, compact, and insignia formats let the identity adapt without losing its composed character.
Typography and colourTypography and colourTypography and colourTypography and colourTypography and colourTypography and colourTypography and colour
Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.Ivory and royal plum create a quiet sense of ceremony, supported by typography that moves comfortably between modern and traditional.
Seeing the brand in actionSeeing the brand in actionSeeing the brand in actionSeeing the brand in actionSeeing the brand in actionSeeing the brand in actionSeeing the brand in action
Business cardsBusiness cardsBusiness cardsBusiness cardsBusiness cardsBusiness cardsBusiness cards
The compact insignia gives even small-format introductions a polished, memorable presence.The compact insignia gives even small-format introductions a polished, memorable presence.The compact insignia gives even small-format introductions a polished, memorable presence.The compact insignia gives even small-format introductions a polished, memorable presence.The compact insignia gives even small-format introductions a polished, memorable presence.The compact insignia gives even small-format introductions a polished, memorable presence.The compact insignia gives even small-format introductions a polished, memorable presence.
Wax sealWax sealWax sealWax sealWax sealWax sealWax seal
The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.The crest translates naturally into a tactile seal, reinforcing the identity’s ceremonial quality without becoming ostentatious.
Stationery and service materialsStationery and service materialsStationery and service materialsStationery and service materialsStationery and service materialsStationery and service materialsStationery and service materials
Correspondence and rack cards organize practical information with the same restraint as the primary identity.Correspondence and rack cards organize practical information with the same restraint as the primary identity.Correspondence and rack cards organize practical information with the same restraint as the primary identity.Correspondence and rack cards organize practical information with the same restraint as the primary identity.Correspondence and rack cards organize practical information with the same restraint as the primary identity.Correspondence and rack cards organize practical information with the same restraint as the primary identity.Correspondence and rack cards organize practical information with the same restraint as the primary identity.
Vehicle liveryVehicle liveryVehicle liveryVehicle liveryVehicle liveryVehicle liveryVehicle livery
Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.Applied directly to the limousine, the mark remains legible and distinctive while complementing the vehicle rather than competing with it.