Case study · Brand / Web

Makeshift

Date 2021

Type Marketing Site

Agency DDCo.

Makeshift product and website presentation

01 • Context

Makeshift’s original website needed a facelift. Working with DDCo., I helped refine the content and modernize the product’s presentation for a new generation of buyers.Makeshift’s website had been left too long in the weather. Working with DDCo., I went after the old content, the tired imagery, and the product story buried beneath years of digital sediment—then rebuilt the presentation for a new generation of buyers who could smell a stock photograph from across the internet.Website old. Product good. We make website new so buyer see good product.I offer the matter plainly, for needless mystery is seldom a recommendation: Makeshift’s original website needed a facelift. Working with DDCo., I helped refine the content and modernize the product’s presentation for a new generation of buyers.This choice carried greater consequence than its size suggested. Makeshift’s original website needed a facelift. Working with DDCo., I helped refine the content and modernize the product’s presentation for a new generation of buyers.Makeshift’s original website needed a facelift. Working with DDCo., I helped refine the content and modernize the product’s presentation for a new generation of buyers. This matters because when something matters, it should matter visibly. Otherwise people may not know it matters.I considered the requirement carefully. Makeshift’s original website needed a facelift. Working with DDCo., I helped refine the content and modernize the product’s presentation for a new generation of buyers. There is no reason for you to encounter uncertainty here.

My responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilities

Brand refreshBrand refreshBrand refreshBrand refreshBrand refreshBrand refreshBrand refresh
Web designWeb designWeb designWeb designWeb designWeb designWeb design
Motion designMotion designMotion designMotion designMotion designMotion designMotion design

A website in need of a faceliftThe website had begun to decaywebsite need facelift.I found it advisable to proceed with order and restraint. A website in need of a faceliftSmall decisions shape the road long after they are made. A website in need of a faceliftA website in need of a facelift It sounds obvious now. That is what good design does: it makes my explanation seem unnecessary after I have explained it.A website in need of a facelift The decision is deliberate. You should not need to question what happens next.

02 · Starting point

The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.The existing site presented an opportunity to make a capable product feel more distinctive, relevant, and compelling to a new generation of buyers.

I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.I refreshed the brand’s look and feel, sharpened the messaging, and developed more expressive ways to communicate the product’s benefits—moving beyond stock imagery and device screenshots to tell a clearer, more engaging story.

A collection of pages from the original Makeshift marketing website — The original Makeshift website across its core marketing pagesThe original Makeshift website across its core marketing pagesThe original Makeshift website across its core marketing pagesThe original Makeshift website across its core marketing pagesThe original Makeshift website across its core marketing pagesThe original Makeshift website across its core marketing pagesThe original Makeshift website across its core marketing pages

Updating the brandRewiring the identityUpdating the brandConcerning updating the brand.Updating the brand, where the path begins.Updating the brand. Important. Obviously.Updating the brand. Confirmed.

03 · Brand refresh

A refreshed color palette, refined interface components, and clearer visual guidelines gave Makeshift a more distinctive, contemporary look and feel.We brought in a cleaner palette, rebuilt the components, and wrote enough visual law to keep the system from wandering back into the past wearing another obsolete laptop mockup. Order was restored. The brand could face daylight again.New color. New parts. Simple rules. Brand stop look old.Having considered what good sense requires, I arrived at this conclusion: A refreshed color palette, updated components, and focused stylistic guidelines gave Makeshift a more contemporary look and feel.I returned to the foundation, for every later path depended upon it. A refreshed color palette, updated components, and focused stylistic guidelines gave Makeshift a more contemporary look and feel.A refreshed color palette, updated components, and focused stylistic guidelines gave Makeshift a more contemporary look and feel. The logic is simple: make the right decision first, then it becomes the right decision you made.A refreshed color palette, updated components, and focused stylistic guidelines gave Makeshift a more contemporary look and feel. Every relevant condition has been accounted for. You may continue with confidence.