Mr.Ballermann

Case study · Brand / Web / Product

AdButler

Date 2019
Type Ad Serving Platform
AdButler design work presented over a collaborative team workspace

01 • Context

AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.AdButler was ready to reach a more sophisticated audience in a market dominated by larger platforms. I helped refresh the brand, redesign the website, and bring the product experience up to the same standard.

My responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilitiesMy responsibilities

  • Brand refreshBrand refreshBrand refreshBrand refreshBrand refreshBrand refreshBrand refresh
  • Website designWebsite designWebsite designWebsite designWebsite designWebsite designWebsite design
  • Motion designMotion designMotion designMotion designMotion designMotion designMotion design
  • Product UI designProduct UI designProduct UI designProduct UI designProduct UI designProduct UI designProduct UI design

Brand & WebsiteBrand & WebsiteBrand & WebsiteBrand & WebsiteBrand & WebsiteBrand & WebsiteBrand & Website

02 · Brand & Website

Marketing websiteMarketing websiteMarketing websiteMarketing websiteMarketing websiteMarketing websiteMarketing website

A small company, growing upA small company, growing upA small company, growing upA small company, growing upA small company, growing upA small company, growing upA small company, growing up

AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.AdButler needed to show experienced advertising teams that its platform could stand alongside larger competitors. The redesigned site introduced a more focused visual system, clearer product storytelling, and a stronger sense of trust.

Homepage designHomepage designHomepage designHomepage designHomepage designHomepage designHomepage design

Product storytelling

Explaining a capable platform with confidence

Feature page designFeature page designFeature page designFeature page designFeature page designFeature page designFeature page design
Pricing and checkoutPricing and checkoutPricing and checkoutPricing and checkoutPricing and checkoutPricing and checkoutPricing and checkout
System and alert pagesSystem and alert pagesSystem and alert pagesSystem and alert pagesSystem and alert pagesSystem and alert pagesSystem and alert pages
Whitepapers extended the visual system into educational contentWhitepapers extended the visual system into educational contentWhitepapers extended the visual system into educational contentWhitepapers extended the visual system into educational contentWhitepapers extended the visual system into educational contentWhitepapers extended the visual system into educational contentWhitepapers extended the visual system into educational content
Help centerHelp centerHelp centerHelp centerHelp centerHelp centerHelp center
Responsive help experienceResponsive help experienceResponsive help experienceResponsive help experienceResponsive help experienceResponsive help experienceResponsive help experience

Product UIProduct UIProduct UIProduct UIProduct UIProduct UIProduct UI

03 · Product UI

Core platformCore platformCore platformCore platformCore platformCore platformCore platform

Clarity across complex workflowsClarity across complex workflowsClarity across complex workflowsClarity across complex workflowsClarity across complex workflowsClarity across complex workflowsClarity across complex workflows

Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.Dashboard, reporting, assignment, and settings views were organized around consistent hierarchy and reusable interface patterns, helping users move through a feature-rich product with less friction.

Publisher dashboardPublisher dashboardPublisher dashboardPublisher dashboardPublisher dashboardPublisher dashboardPublisher dashboard
Reporting and campaign-management workflowsReporting and campaign-management workflowsReporting and campaign-management workflowsReporting and campaign-management workflowsReporting and campaign-management workflowsReporting and campaign-management workflowsReporting and campaign-management workflows
Account settingsAccount settingsAccount settingsAccount settingsAccount settingsAccount settingsAccount settings
Empty-state systemEmpty-state systemEmpty-state systemEmpty-state systemEmpty-state systemEmpty-state systemEmpty-state system