Mr.Ballermann

Brand showcase · Brand design

Jevitty

Date 2019
Type Brand Identity
Jevitty symbol

Built for a longer future.A brand built to outlive the calendar.Live long. Look good doing it.Concerning built for a longer future.Built for a longer future, where the path begins.Built for a longer future. Important. Obviously.Built for a longer future. Confirmed.

Jevitty set out to double the human lifespan through modern health technology and hands-on guidance. The brand needed to feel credible over a lifetime—balancing futuristic ambition with timeless restraint, and clinical logic with human warmth.Jevitty entered the room with the sort of proposition that usually ends in government hearings: use technology, data, and human guidance to double the lifespan. Not improve it around the edges. Double it. The identity had to make this sound credible without resembling a supplement scam, a private clinic for immortality cultists, or a machine that harvests organs after midnight.Jevitty want people live two time long. Use smart machine and smart human. Brand need look future but not scary. Also warm. Like robot hug.I offer the matter plainly, for needless mystery is seldom a recommendation: Jevitty set out to double the human lifespan through modern health technology and hands-on guidance. The brand needed to feel credible over a lifetime—balancing futuristic ambition with timeless restraint, and clinical logic with human warmth.This choice carried greater consequence than its size suggested. Jevitty set out to double the human lifespan through modern health technology and hands-on guidance. The brand needed to feel credible over a lifetime—balancing futuristic ambition with timeless restraint, and clinical logic with human warmth.Jevitty set out to double the human lifespan through modern health technology and hands-on guidance. The brand needed to feel credible over a lifetime—balancing futuristic ambition with timeless restraint, and clinical logic with human warmth. This matters because when something matters, it should matter visibly. Otherwise people may not know it matters.I considered the requirement carefully. Jevitty set out to double the human lifespan through modern health technology and hands-on guidance. The brand needed to feel credible over a lifetime—balancing futuristic ambition with timeless restraint, and clinical logic with human warmth. There is no reason for you to encounter uncertainty here.

Visual IdentityGiving the future a faceVisual IdentityOn the matter of visual Identity.Visual Identity, and what follows from it.Visual Identity. Simple words. Large meaning.Visual Identity. You may proceed.

01 · Direction

Competitive landscapeThe field of suspectsCompetitive landscapeConcerning competitive landscape.Competitive landscape, where the path begins.Competitive landscape. Important. Obviously.Competitive landscape. Confirmed.

StylescapesThree possible futuresStylescapesConcerning stylescapes.Stylescapes, where the path begins.Stylescapes. Important. Obviously.Stylescapes. Confirmed.

Brand PurposeThe longevity propositionBrand PurposeAn account of brand Purpose.The matter of brand Purpose.Brand Purpose. That is the whole point, and also the title.Brand Purpose. I have made this clear.

02 · Concept
Close portrait used in the Jevitty brand direction

Going beyond fitness, diet or medication; Jevitty provides a holistic picture of health and wellness driven by cutting-edge technology.Fitness was not enough. Diet was not enough. Medication was one instrument in a much larger and more suspicious orchestra. Jevitty proposed a complete picture of health, powered by serious technology and every signal the human body could be persuaded to surrender.Health not just gym, food, pill. Health is all body thing. Jevitty see all thing.I found it advisable to proceed with order and restraint. Going beyond fitness, diet or medication; Jevitty provides a holistic picture of health and wellness driven by cutting-edge technology.Small decisions shape the road long after they are made. Going beyond fitness, diet or medication; Jevitty provides a holistic picture of health and wellness driven by cutting-edge technology.Going beyond fitness, diet or medication; Jevitty provides a holistic picture of health and wellness driven by cutting-edge technology. It sounds obvious now. That is what good design does: it makes my explanation seem unnecessary after I have explained it.Going beyond fitness, diet or medication; Jevitty provides a holistic picture of health and wellness driven by cutting-edge technology. The decision is deliberate. You should not need to question what happens next.

Designed to enable humans to surpass natural limits and live longer, healthier lives.The objective was nothing less than helping people push beyond the old limits and remain healthier for more of the years they gained.Help person beat old limit. More healthy year. Many birthday.I found it advisable to proceed with order and restraint. Designed to enable humans to surpass natural limits and live longer, healthier lives.Small decisions shape the road long after they are made. Designed to enable humans to surpass natural limits and live longer, healthier lives.Designed to enable humans to surpass natural limits and live longer, healthier lives. It sounds obvious now. That is what good design does: it makes my explanation seem unnecessary after I have explained it.Designed to enable humans to surpass natural limits and live longer, healthier lives. The decision is deliberate. You should not need to question what happens next.

Brand AssetsThe machinery of the identityBrand AssetsOn the matter of brand Assets.Brand Assets, and what follows from it.Brand Assets. Simple words. Large meaning.Brand Assets. You may proceed.

03 · Brand Assets

Logos and SymbolsMarks and symbolsLogos and SymbolsConcerning logos and Symbols.Logos and Symbols, where the path begins.Logos and Symbols. Important. Obviously.Logos and Symbols. Confirmed.

A restrained wordmark and pi-inspired symbol give the identity a precise, timeless character.We gave the operation a restrained wordmark and a symbol drawn from pi—that endless mathematical serpent. Precise, enduring, and free of the cosmetic panic common to brands promising eternal youth.Simple word. Pi shape. Pi never end. Brand also want never end. Smart.Having considered what good sense requires, I arrived at this conclusion: A restrained wordmark and pi-inspired symbol give the identity a precise, timeless character.I returned to the foundation, for every later path depended upon it. A restrained wordmark and pi-inspired symbol give the identity a precise, timeless character.A restrained wordmark and pi-inspired symbol give the identity a precise, timeless character. The logic is simple: make the right decision first, then it becomes the right decision you made.A restrained wordmark and pi-inspired symbol give the identity a precise, timeless character. Every relevant condition has been accounted for. You may continue with confidence.

ColorsThe controlled spectrumColorsOn the matter of colors.Colors, and what follows from it.Colors. Simple words. Large meaning.Colors. You may proceed.

A greyscale foundation and quiet blue accent keep the system calm and focused.Greyscale held the ground while a quiet blue carried the signal. No neon organs. No radioactive gradients. Nothing shouted about disruption and the system kept its nerve.Mostly grey. Little blue. Calm brain. Good health feeling.The particulars may be stated without impropriety. A greyscale foundation and quiet blue accent keep the system calm and focused.The way forward became clear only when the purpose was held firmly in view. A greyscale foundation and quiet blue accent keep the system calm and focused.A greyscale foundation and quiet blue accent keep the system calm and focused. I knew this was the answer because the other answers were less correct, which is how answers work.I determined that this was the correct course. A greyscale foundation and quiet blue accent keep the system calm and focused. Nothing essential has been left unattended.

TypefacesVoices in the machineTypefacesConcerning typefaces.Typefaces, where the path begins.Typefaces. Important. Obviously.Typefaces. Confirmed.

Manrope provides clarity, while iA Writer adds a subtle technical voice.Manrope handled the clear public record. iA Writer slipped a technical current underneath it. Two voices, one controlled transmission.Manrope easy read. iA Writer feel computer. Two font. One brand.Having considered what good sense requires, I arrived at this conclusion: Manrope provides clarity, while iA Writer adds a subtle technical voice.I returned to the foundation, for every later path depended upon it. Manrope provides clarity, while iA Writer adds a subtle technical voice.Manrope provides clarity, while iA Writer adds a subtle technical voice. The logic is simple: make the right decision first, then it becomes the right decision you made.Manrope provides clarity, while iA Writer adds a subtle technical voice. Every relevant condition has been accounted for. You may continue with confidence.

Brand in useThe system leaves the labBrand in useBrand in use, properly considered.Brand in use, set upon firm ground.Brand in use. I call it that because that is what it is.Brand in use. No further interpretation is required.

04 · Brand in use