Brand showcase · Brand design
Medicine River Soap Co.
Built for the elements.Built for the elements.Built for the elements.Built for the elements.Built for the elements.Built for the elements.Built for the elements.
Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.Medicine River Soap Co. needed an identity with the same character as its handcrafted products: natural, resilient, and unmistakably Canadian. Drawing on pioneer culture and the landscape itself, I built a rugged visual system spanning the brand, packaging, product language, and online shop.
A rugged identity, drawn from the landA rugged identity, drawn from the landA rugged identity, drawn from the landA rugged identity, drawn from the landA rugged identity, drawn from the landA rugged identity, drawn from the landA rugged identity, drawn from the land
Brand directionBrand directionBrand directionBrand directionBrand directionBrand directionBrand direction
A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.A bison mark, topographic lines, and restrained typography give the handcrafted brand an enduring sense of place.
Logo systemLogo systemLogo systemLogo systemLogo systemLogo systemLogo system
A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.A flexible family of marks adapts the bison symbol and wordmark across light, dark, horizontal, and compact formats.
Typography and colourTypography and colourTypography and colourTypography and colourTypography and colourTypography and colourTypography and colour
Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.Condensed display type, typewriter details, charcoal, and parchment balance frontier character with practical clarity.
PatternsPatternsPatternsPatternsPatternsPatternsPatterns
Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.Contour lines and flowing marks extend the landscape idea into a repeatable graphic language.
Identity made tangibleIdentity made tangibleIdentity made tangibleIdentity made tangibleIdentity made tangibleIdentity made tangibleIdentity made tangible
Soap embossSoap embossSoap embossSoap embossSoap embossSoap embossSoap emboss
The symbol and linework become part of the product itself through custom embossed surfaces.The symbol and linework become part of the product itself through custom embossed surfaces.The symbol and linework become part of the product itself through custom embossed surfaces.The symbol and linework become part of the product itself through custom embossed surfaces.The symbol and linework become part of the product itself through custom embossed surfaces.The symbol and linework become part of the product itself through custom embossed surfaces.The symbol and linework become part of the product itself through custom embossed surfaces.
Label systemLabel systemLabel systemLabel systemLabel systemLabel systemLabel system
Product names, ingredients, and brand language are organized into a clear, ownable label structure.Product names, ingredients, and brand language are organized into a clear, ownable label structure.Product names, ingredients, and brand language are organized into a clear, ownable label structure.Product names, ingredients, and brand language are organized into a clear, ownable label structure.Product names, ingredients, and brand language are organized into a clear, ownable label structure.Product names, ingredients, and brand language are organized into a clear, ownable label structure.Product names, ingredients, and brand language are organized into a clear, ownable label structure.
Soap wrappersSoap wrappersSoap wrappersSoap wrappersSoap wrappersSoap wrappersSoap wrappers
Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.Topographic patterns and product storytelling turn each wrapper into a compact expression of the identity.
Bags and tinsBags and tinsBags and tinsBags and tinsBags and tinsBags and tinsBags and tins
The system scales beyond bars of soap while retaining the same material restraint and rugged character.The system scales beyond bars of soap while retaining the same material restraint and rugged character.The system scales beyond bars of soap while retaining the same material restraint and rugged character.The system scales beyond bars of soap while retaining the same material restraint and rugged character.The system scales beyond bars of soap while retaining the same material restraint and rugged character.The system scales beyond bars of soap while retaining the same material restraint and rugged character.The system scales beyond bars of soap while retaining the same material restraint and rugged character.
A consistent world onlineA consistent world onlineA consistent world onlineA consistent world onlineA consistent world onlineA consistent world onlineA consistent world online
E-commerce websiteE-commerce websiteE-commerce websiteE-commerce websiteE-commerce websiteE-commerce websiteE-commerce website
The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.The online shop brings the dark, textural identity into a clear browsing and product-discovery experience.
Product collectionProduct collectionProduct collectionProduct collectionProduct collectionProduct collectionProduct collection
Photography, naming, and product tiles give each soap its own character within a consistent collection.Photography, naming, and product tiles give each soap its own character within a consistent collection.Photography, naming, and product tiles give each soap its own character within a consistent collection.Photography, naming, and product tiles give each soap its own character within a consistent collection.Photography, naming, and product tiles give each soap its own character within a consistent collection.Photography, naming, and product tiles give each soap its own character within a consistent collection.Photography, naming, and product tiles give each soap its own character within a consistent collection.